On This Day: Hollywoodland Sign Officially Dedicated

On this day in Hollywood history, the legendary Hollywood sign was dedicated in the hills above Los Angeles.

The year was 1923. It is interesting to note that at the time, the sign was actually built as an advertisement for a local housing development. After all, the movie-making haven was still very much in its infancy at the time. Many movie studios were still relocating to the area at the time (having began roughly 10 years earlier).

While urban legend holds that a mudslide in the 1940s destroyed the “LAND”, sources are beginning to report that the change in lettering is actually due to deterioration and restoration. The Official Hollywood Sign website reports that during this decade, the city of Los Angeles took over ownership of the sign. When it came time to renovate the deteriorating landmark, it was simply cheaper (and made more sense) to restore the HOLLYWOOD and drop the LAND.

The sign is now an iconic landmark, recognised the world over as a symbol of Hollywood, and as such, American cinema.


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